Privacy Policy
Matt’s Plumbing
Reliable | Friendly | Professional
Last updated: 11 November 2026
At Matt’s Plumbing, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, request a quotation or use our plumbing services.
We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Matt’s Plumbing is an independently operated domestic plumbing business based in Liverpool, providing plumbing repairs, maintenance and installations throughout Liverpool and surrounding areas.
The business operates as a sole trader.
Business name: Matt’s Plumbing
Data controller: Mr Matthew Longworth, trading as Matt’s Plumbing
Telephone: 07999 852051
Website: www.mattsplumbing.co.uk
Business contact address: 22 Hebden Road, Liverpool, L11 9AJ.
Matt’s Plumbing is responsible for deciding how and why personal information is processed in connection with its business activities.
For any questions concerning this Privacy Policy or your personal data, please contact us using the details above.
2. Personal Information We Collect
We may collect and process the following personal information:
Contact information
– Full name.
– Telephone number.
– Email address.
– Property or service address.
– Postcode.
Plumbing service information
– Description of the plumbing problem.
– Photographs or videos supplied by customers.
– Details of requested repairs or installations.
– Appointment dates and times.
– Quotations and estimates.
– Records of work completed.
– Customer communications.
Payment and financial information
– Invoice details.
– Payment amounts and dates.
– Payment status.
– Transaction references.
– Information required for accounting and tax purposes.
Where electronic payment services are used, payment information may also be processed by the relevant payment provider.
We do not intentionally collect or store full payment card details unless this is necessary for an authorised payment arrangement.
Website information
Depending on the website features enabled, we may collect technical information such as:
– IP address.
– Browser and device information.
– Website usage information.
– Cookie preferences.
– Pages visited and interactions with our website.
We only collect information that is reasonably necessary for our business activities.
3. How We Collect Your Information
We may collect personal information when you:
– Contact us by telephone.
– Send an SMS or WhatsApp message.
– Complete a website enquiry form.
– Request a quotation.
– Send photographs of plumbing work.
– Arrange an appointment.
– Receive plumbing services.
– Make a payment.
– Submit feedback or a review.
– Interact with our website.
We may also receive information from landlords, property managers or other individuals arranging plumbing work on your behalf.
4. How We Use Your Information
We use personal information for the following purposes:
Responding to enquiries
To answer questions, assess plumbing requirements and provide information about our services.
Preparing quotations
To review descriptions and photographs of plumbing problems and provide quotations or estimates.
Managing appointments
To arrange, confirm, reschedule and manage plumbing appointments.
Providing plumbing services
To attend properties, carry out agreed work and maintain appropriate service records.
Payments and invoicing
To issue invoices, record payments, manage outstanding balances and maintain financial records.
Customer service
To respond to complaints, investigate reported problems and manage follow-up enquiries.
Legal obligations
To comply with applicable tax, accounting, data protection and other legal requirements.
Business administration
To maintain accurate records, manage business operations and improve the services we provide.
We will not use your personal information for purposes incompatible with those described in this policy without an appropriate lawful basis.
5. Lawful Bases for Processing Personal Data
Under UK GDPR, we must have a lawful basis for processing personal information.
The lawful bases we may rely upon include:
Contract
Where processing is necessary to provide a quotation, arrange a booking, carry out plumbing work or fulfil an agreement with you.
Legal obligation
Where processing is necessary to comply with legal requirements, including tax and accounting obligations.
Legitimate interests
Where processing is necessary for legitimate business purposes, such as responding to customer enquiries, maintaining appropriate service records, preventing fraud or handling disputes, provided those interests are not overridden by your rights.
Consent
Where consent is required, such as for certain marketing communications or non-essential website cookies.
Where we rely on consent, you may withdraw it at any time.
Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
6. Customer Photographs and Videos
Customers may provide photographs or videos to help us assess plumbing problems and prepare quotations.
These may include images of:
– Pipework.
– Taps and sinks.
– Toilets.
– Radiators.
– Showers.
– Plumbing fixtures and fittings.
– Areas of a property requiring plumbing work.
We use these images to assess the requested work, prepare quotations and maintain relevant job records.
Photographs may contain personal information or details of a customer’s home.
We will take reasonable steps to protect this information.
We will not publish identifiable customer photographs or videos on our website or social media for promotional purposes without appropriate permission.
Customers should avoid including people, private documents or unnecessary personal information in photographs wherever possible.
7. Telephone Calls, Text Messages and WhatsApp
Customers may contact Matt’s Plumbing by telephone, SMS or WhatsApp where these communication methods are available.
We may retain relevant messages and communication records for quotation, appointment and customer service purposes.
Where third-party messaging services are used, those providers may process information in accordance with their own privacy policies.
We do not routinely record telephone calls. If call recording is introduced, this policy and the relevant customer notices will be updated.
8. Sharing Your Personal Information
Matt’s Plumbing does not sell customer personal information.
We may share personal information with trusted third parties where reasonably necessary.
These may include:
– Website hosting providers.
– Email and communication providers.
– Accounting or invoicing software providers.
– Payment processing companies.
– IT and data storage providers.
– Professional advisers.
– Insurers, where relevant to a claim.
– Law enforcement or regulatory authorities where legally required.
For example, our website may be hosted by IONOS, which may process technical website data and information submitted through website forms.
Where third parties process personal data on our behalf, we will take appropriate steps to ensure suitable data protection arrangements are in place.
We will only share information necessary for the relevant purpose.
9. Website Hosting and Contact Forms
Our website is intended to be hosted using IONOS.
When you complete a contact or quotation request form, the information you submit may be processed through our website hosting or form service provider.
This information may include your name, telephone number, email address, postcode, description of the work and any photographs uploaded.
We use the information to respond to your enquiry and provide the requested service.
We will take reasonable steps to ensure that website forms and related systems are appropriately secured.
Submitting an enquiry does not automatically create a confirmed plumbing appointment.
10. Cookies and Website Analytics
Our website may use cookies and similar technologies.
Cookies are small files placed on your device to support website functionality or collect information about website use.
Essential cookies
These may be necessary for the website to operate correctly, maintain security or remember certain settings.
Analytics cookies
If enabled, analytics cookies may help us understand how visitors use our website and identify areas for improvement.
Marketing cookies
If enabled, these may be used to measure advertising performance or support relevant marketing activities.
Where legally required, we will obtain your consent before placing non-essential cookies or using similar tracking technologies.
You will be able to reject non-essential cookies as easily as accepting them.
We will provide information about the cookies actually used on the website, including their purposes and relevant retention periods.
You can also manage cookies through your browser settings.
11. Marketing Communications
Matt’s Plumbing may occasionally promote its plumbing services, appointment availability or special offers.
We will only send electronic marketing communications where permitted by applicable law.
Where consent is required, we will obtain it before sending marketing messages.
Customers can withdraw consent or opt out of marketing communications at any time.
We will not sell or provide customer contact lists to third-party advertisers.
Service-related messages, such as appointment confirmations, quotations and invoices, are not treated as promotional marketing merely because they are sent electronically.
12. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including applicable legal, accounting and business requirements.
Our retention approach is as follows:
Information| Retention Approach
Enquiries that do not result in work| Normally reviewed and deleted within 12 months unless there is a valid reason to retain them
Quotations and job records| Retained as necessary for contractual, customer service and potential legal claims
Invoices and accounting records| Normally retained for at least five years after the relevant tax return submission deadline, or longer where legally required
Customer photographs| Retained only while needed for quotations, job records or legitimate business purposes
Marketing consent records| Retained while necessary to demonstrate and manage consent
Website analytics data| Retained according to the configured service and applicable requirements
Where information is no longer required, it will be securely deleted or anonymised.
We may retain information for longer where necessary to comply with legal obligations or establish, exercise or defend legal claims.
13. How We Protect Your Information
Matt’s Plumbing takes reasonable technical and organisational measures to protect personal data against unauthorised access, accidental loss, misuse or disclosure.
These measures may include:
– Password-protected devices and accounts.
– Secure website connections.
– Access controls.
– Software security updates.
– Appropriate data backups.
– Restricted access to customer information.
– Secure disposal of records that are no longer required.
Although we take reasonable precautions, no internet-based system can be guaranteed to be completely secure.
Where a personal data breach occurs, we will assess and manage it in accordance with applicable legal requirements.
14. International Data Transfers
Some third-party service providers may store or process information outside the United Kingdom.
Where personal data is transferred internationally, Matt’s Plumbing will take appropriate steps to ensure the transfer complies with UK data protection law.
This may include relying on recognised adequacy arrangements or appropriate contractual safeguards.
15. Your Data Protection Rights
Under UK data protection law, you may have the following rights:
Right of access
You can request information about the personal data we hold about you.
Right to rectification
You can ask us to correct inaccurate or incomplete personal information.
Right to erasure
You can request deletion of personal information in certain circumstances.
Right to restrict processing
You can ask us to restrict the use of your information in certain circumstances.
Right to object
You can object to certain processing activities, including processing based on legitimate interests.
Right to data portability
Where applicable, you can request that certain information be provided in a portable format.
Rights relating to automated decision-making
You have protections concerning certain decisions made solely through automated processing.
Right to withdraw consent
Where we rely on consent, you can withdraw it at any time.
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, please contact Matt’s Plumbing using the details provided in this policy.
We will respond within the applicable legal timeframe, normally one month, subject to any lawful extension.
16. Children’s Personal Information
Our services are intended primarily for adults arranging domestic plumbing work.
We do not knowingly collect children’s personal information unless reasonably necessary for a legitimate purpose.
If we become aware that unnecessary personal information relating to a child has been collected, we will take appropriate steps to remove or otherwise handle it lawfully.
17. Links to Other Websites
Our website may contain links to external websites or services.
These may include social media platforms, messaging services or third-party providers.
Matt’s Plumbing is not responsible for the privacy practices of independently operated third-party websites.
Customers should review the privacy policies of those services before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business operations, website functionality, service providers or legal requirements.
The latest version will be published on our website.
The date at the top of this page will indicate when the policy was last updated.
Where changes materially affect how we process personal information, we will provide additional information where required by law.
19. Complaints and Contacting the ICO
If you have concerns about how Matt’s Plumbing handles your personal information, please contact us first so that we can investigate.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113
We will cooperate with the ICO where required.
20. Contact Matt’s Plumbing
For privacy-related enquiries, requests to access personal information or questions about this policy, please contact:
Matt’s Plumbing
Reliable | Friendly | Professional
Liverpool and surrounding areas
Telephone: 07999 852051
Website: www.mattsplumbing.co.uk
Data controller: Mr Matthew Longworth
Correspondence address: 22 Hebden Road, Liverpool, L11 9AJ
—
Our Privacy Commitment
At Matt’s Plumbing, your personal information will be treated with care and respect.
We only seek the information reasonably necessary to respond to enquiries, provide plumbing services, manage customer relationships and meet our legal obligations.
We do not sell customer personal information to third-party marketing companies.
Matt’s Plumbing – Reliable | Friendly | Professional